Paddlesport

Working with Paddlesport South Africa (formerly Canoe South Africa) allowed me to create a diverse range of visual identity and communication mainly for social media for one of South Africa's leading sporting organisations. From national marketing campaigns to the 2025 ICF Canoe Ocean Racing World Championships, I developed branding, event collateral, large-format advertising, presentations, digital media, and printed communication that helped promote the sport while maintaining a cohesive and professional brand identity across every touchpoint.